Bloom is an email marketing plugin for WordPress. The plugin is designed specifically to allow you to collect more targeted leads. You can target leads by their activities on your website. For instance, you can display an email opt-in form for users after they leave a comment, make a purchase, or make a scroll on a page with a certain percentage level. Bloom also has the ability to lock a content. You can make use of this feature to force your visitors to enter their email addresses before they can read the full content.

Want to display an email opt-in form after a visitor is done reading your article? Bloom is also capable of doing so. Here are the trigger types supported by Bloom to display the email opt-in form:

  • Timed delay
  • Bottom of post
  • After scrolling
  • After commenting
  • After purchasing
  • After inactivity

To allow you to track the performance of a form, Bloom comes with built-in analytics feature which displays the stats of the number of conversions, conversion rate, and impressions. To help you increase the conversion, the plugin also comes with an A/B testing feature.

Bloom supports a wide range of email marketing services such as MalierLite, ActiveCampaign, to GetResponse. Here is the list of email services you can connect Bloom with:

  • ActiveCampaign
  • AWeber
  • Campaign Monitor
  • ContantContact
  • ConverKit
  • Emma
  • FeedBlitz
  • FluentCRM
  • GetResponse
  • HubSpot
  • iContact
  • Infusionsoft
  • MadMini
  • Mailchimp
  • MailerLite
  • Mailster
  • Ontraport
  • SalesForce
  • Sendinblue

Bloom comes with tens of editable form design options you can choose from. You can display your form as a popup as a regular form on your content.

Bloom itself is one of the products from Elegant Themes, the developer of Divi Builder and Divi theme. However, you can use it on any WordPress theme and doesn’t require Divi Builder to work.